ABOUT THE OPPORTUNITY

Our client is a leading global manufacturer in the solar and renewable energy sector, building out its Solar Module business team in Thailand. This is a key senior commercial hire responsible for driving solar PV module sales across the Thai market through both direct business-to-business (B2B) sales and channel partner development. The successful candidate will bring an established local network and a proven track record of selling solar PV modules, inverters, or energy storage hardware to distributors, energy groups, and commercial & industrial (C&I) EPC partners.

KEY RESPONSIBILITIES

• Drive sales of solar PV modules across the Thai market, achieving agreed revenue and volume targets.
• Develop and manage direct B2B sales relationships with major energy groups and C&I EPC project partners.
• Build, expand, and manage channel distribution networks, including top-tier distributors and resellers.
• Identify and pursue new business opportunities, project pipelines, and strategic accounts within the utility, commercial, and industrial solar segments.
• Negotiate commercial terms, pricing, and contracts in line with company strategy and margin objectives.
• Provide accurate sales forecasting, market intelligence, and competitor analysis.
• Represent the company at industry events and with key stakeholders to strengthen brand presence.
• Collaborate with internal technical, logistics, and product teams to ensure smooth delivery and customer satisfaction.

REQUIRED EXPERIENCE & SKILLS

• Minimum 8 years of B2B sales experience, including at least 5 years selling solar PV modules, inverters, or energy storage (BESS) hardware, or bulk trading of PV components, in the Thai market.
• Proven experience selling these products as hardware in volume. Experience must be in selling the products themselves, not installation or project services.
• An established local network across top-tier channel distributors, large energy groups, and C&I EPC project partners in Thailand.
• Demonstrated success in both direct B2B sales and channel / distribution development.
• Able to evidence hardware sales volumes (MW or revenue) sold through distributors and direct accounts, and to name established distributor and EPC relationships in Thailand.
• Strong commercial acumen with a track record of meeting or exceeding sales targets.
• Excellent negotiation, relationship-building, and communication skills.
• Professional working proficiency in Thai and English.

NOTE: This role sells hardware in volume to business customers. Candidates whose experience is limited to consumer / retail (C-end) sales, rooftop installation, or solar project development / EPC / PPA sales are unlikely to be a strong fit, as the role is focused on B2B product sales and channel distribution (B-end), not on selling installation or project services.

PREFERRED / ADVANTAGEOUS

• Experience selling to utility-scale or large C&I solar projects.
• Understanding of solar module technology, specifications, and the broader PV value chain.
• Existing relationships with Tier-1 EPC contractors and developers in the region.